HandsOnSound

Together with our friends from aconica - creative lab for sound + art we produced a generative sound installation for the brand MINI (BMW Group)

Lead by the agency amp acoustic branding we chose the connection between nature and technology as a base for the whole design concept: we connected sounds from both these fields – fieldrecordings and generic sounds – with synthetic and abstract noises. The whole composition was staged as part of a multimedia-installation at a management-event by the BMW Group.